A key to successfully sharing and selling a product, service or idea, is to ask questions and then listen quietly and carefully to the answers. Many of us try too hard to convince people to buy instead of discovering what our future customer or client really want’s, needs and desires from us.
Your role in the sales process is to present your product in a clear, concise and truthful manner—with integrity. The best customer is the customer who can make an educated decision based on what is best for them. A loyal customer is an educated customer. You are not in the convincing business; you are in the sharing business. Your job is to ethically offer the product, service or idea, explain the benefits and answer questions. Your customer or client will then make a buying decision based on the information they’ve been given. Making the sale is about asking questions, answering questions and building a trustworthy win-win relationship.
Here my 3 simple ways to hold and keep the attention of my customers.
1-Listen without an agenda, it’s not about your needs.
2-Don’t try to talk someone into something, listen to what they want.
3-Serve others by asking questions that will assist them in making a wise buying decision.
Sometimes, we are so excited to share everything we know about what we’re offering that we forget it is about your potential customer’s expectations. What is important to you may not be important to them. Accu-cut has taken these simple rules and applied them to our daily structure. Our carpet cutting machine can sell itself, but it’s the knowledge of the product and listening to the needs of our clients that have allowed us to be so successful.